On occasion I get asked how “I do what I do”, considering I've also been a full-time student since my site was “born" a few years ago. I’ll start off by saying that it hasn't been easy. There were times where I asked myself, "Do I really want to do this?". However because I'm so passionate about everything related to my blog and social media, I pushed through the difficult times, learned from my mistakes and continue to work towards my goals.
This year I also got the opportunity to work with some of my favourite brands…EVER! When I created my site, did I think I would get to partner with Canada Goose, MR PORTER, PAIGE, or L'Occitane to name a few? Not a chance. Although as a result of my hard work this year and sheer passion for what I do, these are some of the many perks I got to experience.
Now before I ramble on (and for the sake of your sanity), here are the three main things I learned about blogging in 2016...
Nail your aesthetic.
I'll be honest. This is something I've struggled with since I started blogging. Often times I found myself comparing my content to others, and tried to mimic what they were doing to create the perfect blog post and Instagram feed. This year I realized that creating content you're happy with and that you love should always be your priority. Don't do something just because everyone else is doing it. Do it because you want to. In addition, forcing yourself to be someone your not won't do you any justice. As my blogger BFF Nathalie and I always say, "YOU DO YOU!".
Invest in great equipment.
Towards the end of the year, I invested in a new Olympus lens. It cost an arm and a leg, but it has literally changed my content. Not only am I way happier with my photos, but I'm far more motivated to get out there and shoot more often. That being said, if you can afford it, upgrade your lens, buy a new camera, invest in a new editing program and up your game! It's worth every penny and more.
Patience is key.
Whether or not you choose to admit it, I can almost guarantee that every blogger would love to be the next "big thing". Yes, including myself! Although this year I realized the number of followers you have shouldn't be your main focus. What's most important is the quality of your content and the connections you make. Be patient, continue doing what you're doing and find little ways to improve your content along the way. Also, don't expect to change overnight. Take your time, because practice really does make perfect!
This year was a huge game changer for me. Not only did I learn a crap ton about myself, but I learned a lot about blogging, the industry as a whole and what I need to do to improve on a daily basis (or strive to). That being said, I hope you learned something after reading this post and I look forward to seeing what 2017 has in store!
What I'm Wearing
Disclaimer: This post is in collaboration with Canada Goose.